GTM advisory for fintechs based in the EU, UK, Israel, and Latin America building toward US bank and credit union partnerships. The engagement is the one we run for every fintech client. What needs translating first is not.
The obstacle usually isn't the product. It's translation, of the pitch, the compliance story, and the buyer's own mental model of risk.
There's no US equivalent of passporting. Roughly 4,300 FDIC-insured commercial banks operate today, each independently chartered, each examined on its own. Winning one relationship doesn't open the next. Every institution is a separate risk decision, made by its own board, under its own examiner.
A shared language doesn't guarantee shared meaning. "That's rubbish" has nothing to do with the bin lorry, it's a dismissal. "Smashing" isn't a complaint, it's approval. It's never just the words. It's the meaning underneath them, and someone has to translate that before your deck reaches the room.
FCA authorization, an EU passporting license, or a home-market AML program is real rigor. It doesn't map directly to what a US bank's third-party risk team, or its examiner, is trained to look for. Credibility gets re-established in the vocabulary the buyer actually uses, not re-explained in the vocabulary you already have.
The Go-To-Market Advisory and Fractional CRO engagement doesn't change for an international client. What changes is the starting point, more time spent translating positioning into the language a US bank buyer actually evaluates, more attention to the state-by-state licensing and sponsor-bank landscape that doesn't exist in a passporting regime, and more groundwork done before a US bank ever sees a deck.
Not partial credit for compliance built somewhere else. Every US bank decision starts from its own risk assessment, on its own timeline, in its own language.
We've been the buyer. That's the edge.
The qualification conversation is the one we run for every fintech client: post-seed, scaling, and hiring your first GTM lead, all three required. Pre-PMF companies, wherever they're based, get a direct referral to who can actually help at that stage.
For international clients, we also talk through where you are on US entity formation and state-by-state licensing before scoping. So we're building toward a structure that can actually close, not a pitch that stalls in legal.
From there it's the standard Go-To-Market Advisory and Fractional CRO engagement. Standing weekly GTM call, Voice of Customer sessions with your product team, 30-day exit clause. No lock-in by design.
See the full engagement →If you're a fintech outside the US working toward your first bank or credit union relationship here, let's talk about where the gap actually is.